AI Automation & Landing Pages

FEATURED WORK

An AI-powered video ad production pipeline

Built for a lead-gen agency serving Australian trade businesses. Dozens of brands, fresh ads every month: these systems carry the work from camera to campaign.

Capture

Shooters upload footage from site through a mobile portal, straight into the right folders.

Classify

AI transcribes every clip and auto-sorts A-roll from B-roll, no human watching required.

Brief

AI agents turn transcripts into editor-ready briefs: angle, hooks, script, voiceover.

Rough cut

An engine assembles a first cut from the brief and delivers it for review automatically.

Edit

Remote editors work from a live portal, statuses synced to the production board.

Deliver

Approved cuts flow to review links, client notifications, and ad platforms.

The rule everywhere: AI does the judgment, code does the structure, humans approve at the gates.

CASE STUDIES

Five systems, one production line

AI Brief Production System

FLAGSHIP · AGENT SKILLS + API

Claude agent skills write the creative (angle, hooks, script, ElevenLabs voiceover); an internal API handles folders, records, and validation. Skills generate, endpoints write.

Hours per brief down to minutes, across 40+ brands
One consistent format any editor can pick up

Claude agent skillsNode.jsNotion APIAirtableElevenLabs

agent run · brief-voiceover-ad

› /brief voiceover-ad "coastal retaining walls"

✓resolve-brand matched · assignment linked

✓preflight 0 blockers · 1 warning

✓source-materials 3 call transcripts · USP doc

✓write-script angle + 3 hooks · agent-generated

✓generate-voiceover preview 0:32 · AU voice

✓create Notion brief · concept row · folders

→ready for approval ▊

Autocut · AI Rough-Cut Engine

ASSEMBLY AUTOMATION

Reads the approved brief, matches each story beat to real transcript lines, renders a preview, and writes a Premiere-ready timeline. Claude turns reviewer comments into trims for the next version.

One button: brief in, watchable rough cut out
Editors start with the craft, not the assembly

ClaudeffmpegFrame.io APIPremiere XML

brief beatsHookProblemProcessReveal

00:0000:1500:3000:45

A-roll 04

B-roll 11

A-roll 07

B-17

A-roll 09

dialogue · from transcript match

music bed

preview.mp4timeline.xml → PremiereFrame.io · v2

Editor Portal

WORKFLOW WEB APP

Each editor sees only the briefs that are their move; every action syncs live to the production board over server-sent events. Admins approve or request revisions from one queue.

Accounts, workload stats, and audit trail built in

Node.jsServer-sent eventsNotion APIAirtable

editor portal · mayalive

EDITING · 2

Retaining Walls · Hook Remixdue Friediting

Decking Co · New Angledue Monediting

FOR REVISION · 1

Pool Builders · Testimonial2 notesrevision

READY TO EXPORT · 1

Landscaping · Highlightapprovedexport

Footage Capture & AI Classifier

INGEST AUTOMATION

Footage uploads from the job site, gets transcribed, and sorts itself into A-roll and B-roll by what was said. Reusable B-roll lands in a central per-client library.

Resumable uploads that survive job-site internet
Every clip searchable before an editor opens it

ffmpegAssemblyAIGoogle Drive APIDiscord

C0412.MP42:14

C0413.MP40:38

C0414.MP41:52

C0415.MP40:19

→ extract audio
transcribe
classify →

A-Roll 6 clips

B-Roll 14 clips

No audio 3 clips

Client Upload Portal

ASSET INTAKE

One permanent upload link per client. Files land in the right folder auto-routed by type; the team gets one summary of what arrived.

No logins, no training, rename-proof links

Node.jsGoogle Drive APIDiscord

CAPABILITIES

Stack & capabilities

AI agent systems

Claude agent skills, agent-to-API contracts, human approval gates. Judgment in the model, structure in code.

API orchestration

Meta Marketing API, Notion, Airtable, Google Drive, GoHighLevel, Twilio, Frame.io, ElevenLabs, AssemblyAI, Cloudflare, payment webhooks.

Media pipelines

ffmpeg, diarized transcription, EDL / Premiere XML generation, chunked uploads, signed media proxies. I edit video myself, so I automate work I know by hand.

Production operations

Webhooks, cron, idempotency, Discord observability. Deployed on Railway, running daily.

Systems I've built, running in production.