Systems I've built, running in production.

5 systems · 40+ brands monthly · 18+ landing pages Node.js · Claude · ffmpeg · Notion · Airtable

From raw footage on a job site to a published ad. Built for a lead generation agency serving trade businesses across Australia. Everything on this page is live today.

From a job site to a published ad

Dozens of brands, fresh ads every month. These systems carry the work from camera to campaign.

1 · Capture
Shooters upload footage from site through a mobile portal, straight into the right folders.
2 · Classify
AI transcribes every clip and sorts A-roll from B-roll, no human watching required.
3 · Brief
AI agents turn transcripts into editor-ready briefs: angle, hooks, script, voiceover.
4 · Rough cut
An engine assembles a first cut from the brief and delivers it for review automatically.
5 · Edit
Remote editors work from a live portal, statuses synced to the production board.
6 · Deliver
Approved cuts flow to review links, client notifications, and ad platforms.

AI does the judgment, code does the structure, humans approve at the gates

Five systems, one production line

The platform is co-built with a partner who writes roughly half the code. These five are the parts I own and run.

AI brief production system

Flagship · agent skills + API

Claude agent skills write the creative: angle, hooks, script, ElevenLabs voiceover. An internal API handles folders, records, and validation. Skills generate, endpoints write.

Hours per brief down to minutes, across 40+ brands
One consistent format any editor can pick up

Claude agent skillsNode.jsNotion APIAirtableElevenLabs

Designed and built by me, runs daily

agent run · brief-voiceover-adillustration
/brief voiceover-ad "coastal retaining walls"
OKresolve-brandmatched · assignment linked
OKpreflight0 blockers · 1 warning
OKsource-materials3 call transcripts · USP doc
OKwrite-scriptangle + 3 hooks
OKgenerate-voiceoverpreview 0:32 · AU voice
OKcreateNotion brief · concept row · folders
Ready for approval

Autocut, AI rough-cut engine

Assembly automation

Reads the approved brief, matches each story beat to real transcript lines, renders a preview, and writes a Premiere-ready timeline. Claude turns reviewer comments into trims for the next version.

One button: brief in, watchable rough cut out
Editors start with the craft, not the assembly

ClaudeffmpegFrame.io APIPremiere XML

Designed and built by me

Editor portal

Workflow web app

Each editor sees only the briefs that are their move; every action syncs live to the production board over server-sent events. Admins approve or request revisions from one queue.

Accounts, workload stats, and audit trail built in

Node.jsServer-sent eventsNotion APIAirtable

Designed and built by me, used by the editing team daily

Footage capture & AI classifier

Ingest automation

Footage uploads from the job site, gets transcribed, and sorts itself into A-roll and B-roll by what was said. Reusable B-roll lands in a central per-client library.